Pete Warden he has gathered and is analyzing 210 million public Facebook profiles and has "been fascinated by some of the patterns that have emerged." He is apparently unaware that a Mormon wrote Twilight, and observes regarding the greater Utah area he calls "Mormonia":
The only region that's completely surrounded by another cluster, Mormonia mostly consists of Utah towns that are highly connected to each other, with an offshoot in Eastern Idaho. It's worth separating from the rest of the West because of how interwoven the communities are, and how relatively unlikely they are to have friends outside the region.
It won't be any surprise to see that LDS-related pages like Thomas S. Monson, Gordon B. Hinckley and The Book of Mormon are at the top of the charts. I didn't expect to see Twilight showing up quite so much though, I have no idea what to make of that! Glenn Beck makes it into the top spot for Eastern Idaho.