Monday, October 09, 2006

PBS Gets in Touch With Its Mormon Side

PBS Gets in Touch With Its Mormon Side      By Jim Benson, STAFF

(Broadcasting & Cable) _ PBS' Frontline and American Experience will
collaborate for the first time to co-produce The Mormons, a
documentary that will air as two 90-minutes episodes next April.

In announcing the co-production at the Television Critics Assn. press
tour in Pasadena, Calif., John Wilson, senior VP of programming, said
PBS is also eyeing Salt Lake City as the setting for an Antiques
Roadshow production.

Like its commercial counterparts, PBS is looking for ways to stand out
in a crowded media landscape, and Wilson noted it is planning an
"aggressive" tune-in campaign around its six biggest series for the
coming year, which iin addition to the aforementioned include Nature,
Masterpiece Theatre and Nova.

Beginning this fall, PBS will initiate a promo campaign, which also
encompasses PBS Websites, for its Sunday-Tuesday-night schedule
featuring the six regularly scheduled series.

In her first remarks at TCA, PBS President-CEO Paula Kerger, named in
March as the service's sixth head since its founding in 1969, said she
is making her primary focus about enhancing PBS' educational and
digital capabilities, as well as emphasizing its uniqueness.

No comments: