Utah's growing tourism industry and the star-studded Sundance Film Festival are being targeted for a boycott by bloggers, gay rights activists and others seeking to punish the Mormon church for its aggressive promotion of California's ban on gay marriage.
It could be a heavy price to pay. Tourism brings in $6 billion a year to Utah, with world-class skiing, a spectacular red rock country and the film festival founded by Robert Redford, among other popular tourist draws.
"At a fundamental level, the Utah Mormons crossed the line on this one," said gay rights activist John Aravosis, an influential blogger in Washington, D.C.
"They just took marriage away from 20,000 couples and made their children bastards," he said. "You don't do that and get away with it."
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